Reach your target market every time--the right demographics in the right area. Ads with Macaroni Kid are cost effective because of our local focus. Why advertise your service to people in towns who won't drive to use it? Point your marketing efforts to the family member who makes 80% of purchasing decisions: Mom.
- Facts about on-line advertising, women, and moms:
- Women have embraced the web for shopping, saving and research.
- Women account for 80% of all consumer purchases
- 85% of female internet users say they click on on-line ads
- 92% of mom say referrals from other moms influence their purchases (Macaroni Kid is published by a local mom)
- 44% use social media for word-of-mouth recommendations on brands and products
- 73% say they believe they find trustworthy information about products and services through online communities focused on their specific interests
- Ads are rotated to the top with each click, and viewable from every Macaroni Kid page (excluding the business directory and monthly calendar view). Your ad will be seen.
- Include a hyperlink back to your website for readers to click from the newsletter or the website.
- We have a Facebook fan page, Twitter account, and many other tools we use to get the word out to families in our community.
- Rather than publishing two months ahead of schedule, we can publish in our calendar or website daily and can accommodate any schedule.
- Ads are included in the weekly newsletter as well as the website.
- Our readers have self subscribed as active families that want to know about resources, events, and activities in our community each week.
- Reviews:
- Reviews are trusted 12 times more than information coming from a business.
- 70% of consumers trust opinions of unknown users and 90% of consumers trust recommendations from people they know.
- 55% of moms who use social media daily buy based on reviews posted on a personal blog.
- 1 in 4 moms have purchased a children's product because of a recommendation from a social networking site or a blog.
64% of consumers have made a first purchase from a brand because of a digital experience such as a web site, microsite, mobile coupon, or email. No other medium has so impacted—or altered—the traditional marketing funnel in this way according to Razorfish Digital Brand Experience Study, 2009.
